Neuromarketing or ``How to sell to the brain``

Open Session

Trainer: Pablo Ferreirós Bennett

Neuromarketing or ``How to sell to the brain``

Open Session

Trainer: Pablo Ferreirós Bennett

Open training calendar icon
31 Mar – 1 Apr
2020
Open training location icon
Hotel Ramada North
BUCHAREST

Contents

 Contact us and enroll!

Send

There is a new consumer seeking for experiences and emotions. Is your company able to adapt its communications and marketing to touch this new consumer?

Neuromarketing or How to sell to the brain” is a great opportunity for companies to deeply understand how the human brain works from a marketing and business point of view and try to understand and predict consumer’s behaviour, for example liking a brand, buying or not a product, etc.

The workshop is structured on a multitude of practical exercises and the participants will have the opportunity to be involved in the real measurements exercises with biometry measurements tools.

Structure and trainer

The workshop is structured following the results obtained by Pablo Ferreirós Bennett, neuromarketing specialist, during the experimental sessions in Spain and Romania using absolutely innovative technologies: Eye Tracking, Electroencephalography (EEG) and GSR (Galvanic Skin Response).

Biometric technologies

Eye tracking

GSR

EEG

Details about the session

The Key Account Management seminar will be held on March 31-April 1st 2020, at the Ramada North Hotel (Daniel Danielopolu Street, No. 44) in Bucharest, between 9am and 5.30pm.

Participation fee: 330 Euro + VAT.
The following non-cumulative discounts can be granted:

5% for 2 or 3 participants from the same company;

5% for participants who are not at the first open Sphere Business event;

10% for more than 4 participants from the same company;

10% for registration and payment with more than 30 days from the date of the program.

 

Contact us If you need any other information, writing to:
office@sferabusiness.ro; roxana.zaharia@sferabusiness.ro