There is a new consumer seeking for experiences and emotions.

But, are we as companies adapting our communications and marketing to touch this new consumer?


This is the key question. Emotional is the new rational and we are facing a new professional consumer searching for new messages. As companies we need to focus our efforts in selling to the brain, not to the people.


Why you should participate to this workshop? What do we treat?


Neuromarketing or How to sell to the brain” workshop is a great opportunity for companies to deeply understand how the human brain works from a marketing and business point of view and try to understand and predict consumer’ss behaviour, for instance liking a brand, buying or not a product, etc.

The workshop is structured on a multitude of practical exercises and the participants will have the opportunity to be involved in the real measurements exercises with biometry measurements tools.


We believe that it is extremely important to know the future trends in the business and marketing industry because the future is straightly related to the knowledge of our consumer´s brain and adapting our marketing efforts in connecting to their brains.

The workshop was structured following the results obtained by Pablo Ferreirós Bennett, neuromarketing specialist during the experimental sessions in Alicante using absolutely innovative technologies: Eye Tracking Electroencephalography, FC (Face Coding), HR (Heart Rate monitors) and GSR (Galvanic Skin Response) .


A mindblowing workshop about measuring emotions with EEG, GSR, Face Coding and Eye Tracking Bar!


NeuroMarketing or “How to sell to the brain” workshop will be held on 1st and 2nd of October, 2019 at Ramada North Hotel (Daniel Danielopolu Str., No. 44) in Bucharest, between 9 A.M. and 5.30 P.M..


Participation Fee: 330 Euro + VAT.


The following non-cumulative discounts may be granted: 

  • 5% for 2 or 3 participants from the same company;

  • 5% for participants who are not at their first Open Event from Sfera Business;

  • 10% for more than 4 participants from the same company;

  • 10% for sign up and pay in advance with more than 30 days from the date of the program.


Contact Us! If you need any other information please sent us an e-mail to one of the following addresses:

office@sferabusiness.ro; roxana.zaharia@sferabusiness.ro; andrei.popa@sferabusiness.ro.