Neuromarketing or ``How to sell to the brain``

Open Session – 3 editions

Trainer: Pablo Ferreirós Bennett

Neuromarketing or ``How to sell to the brain``

Open Session

Trainer: Pablo Ferreirós Bennett

Open training location icon
Hotel Ramada North

About the course

 Contact us and enroll!


There is a new consumer seeking for experiences and emotions. Is your company able to adapt its communications and marketing to touch this new consumer?

Neuromarketing or How to sell to the brain” is a great opportunity for companies to deeply understand how the human brain works from a marketing and business point of view and try to understand and predict consumer’s behaviour, for example liking a brand, buying or not a product, etc.

The workshop is structured on a multitude of practical exercises and the participants will have the opportunity to be involved in the real measurements exercises with biometry measurements tools.

Structure and trainer

The workshop is structured following the results obtained by Pablo Ferreirós Bennett, neuromarketing specialist, during the experimental sessions in Spain and Romania using absolutely innovative technologies: Eye Tracking, Electroencephalography (EEG) and GSR (Galvanic Skin Response).

Biometric technologies

Eye tracking

Details about the session

Participation fee: 330 Euro + VAT.

The following non-cumulative discounts can be granted:

5% for 2 or 3 participants from the same company;

5% for participants who are not at the first open Sfera Business event;

10% for more than 4 participants from the same company;

10% for registration and payment with more than 30 days from the date of the program.


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