The second edition of the seminar “NeuroMarketing or How to sell to the brain”, held by Pablo Ferreirós Bennett in Bucharest, offered participants the opportunity to discover the “new marketing”, which addresses emotions directly.
On May 7-8, 2018, during the two days of the workshop, participants became familiar with neuromarketing concepts and measurement tools, and completed their experience by testing these tools on their own skin.
Thus, under the supervision of Pablo Ferreirós Bennett and the expert David Juárez Varon, the participants had the opportunity to put under the magnifying glass their experience when interacting with various stimuli. Biometric instruments brought from their laboratory in Valencia – Eye Tracking, Electroencephalography, FC (Face Coding), HR (Heart Rate Monitors) and GSR (Galvanic Skin Response) scanned everything that happened in the brain when, for example, one of the participants saw an advertisement or entered a website.
The innovative technology was able to capture both the emotions that the subjects felt and the engagement generated by interacting with certain products / materials.
The “NeuroMarketing or How to sell to the brain” seminar is a workshop dedicated to those who want to find out what lies behind the interest we have towards certain products / brands. With the help of concrete examples, the participants will have the opportunity to convince themselves that managing emotions and generating experiences for the client is the most efficient method to obtain the expected results. More details about the seminar can be found here.