Simplicity is the key to true elegance.Coco Chanel
When you make a presentation, you most certainly want it to remain in the minds of those present.
What do you need for a presentation to be memorable? The same thing a feminine presence needs to steal looks: elegance and style.
Just as a woman cannot go wrong with a black dress and some cleverly chosen accessories, for a presentation there are some “little black dress” elements that guarantee its refinement in any situation.
- Choose a simple background. No pattern on the background or other colorful accessories. You will have more freedom to juggle the visuals. The content is the one that will bring the value of the presentation, so it is advisable to focus on the message transmitted by the slides. Whether you choose a light colored background (white, light gray, etc.) or a dark colored background (dark gray, blue, black, etc.), the most important thing is to make sure you have a good contrast between the background and the content. What is trendy in the background area? Black is the new white. It is a very popular approach to use black background – white text, which specialists consider less tiring for the eyes.
- Use suggestive images. Clipart, extremely loved at the beginning of Power Point, is considered outdated. I recommend you avoid them and focus on quality images, relevant to the message you want to convey. The impact of visual elements will be memorable if you choose the right images, because the human brain processes images about 60 times faster than words and retains information 70-80% visually. Why is that so? Because images affect us both on a cognitive level and an emotional level, and are processed by long-term memory (as opposed to words, which are processed by short-term memory).
- Say it in a few words. In the century of speed, being concise is an asset. Make sure you have only one idea on the slide, and that it is expressed in a few words. How many? Maximum 30 would be indicated. The average number of words per slide decreased to 29 in 2014, compared to 41 in 2012.
- Think big. Both literally and figuratively. The image size increased by 16% compared to last year and the font size increased by almost 60% compared to 2008.
- Use sophisticated animations. Or nothing. Poorly used animation can damage your presentation. If you want your presentation to be a memorable one, use discrete but sophisticated animations. Create slideshows to help you control how your audience receives information. A “little black dress” option that will save you from a crisis situation, in which you do not have the time or inspiration to develop something complex, but still want to gradually introduce the content of a slide, is the Fade effect.
- The empty space is full of meanings. You can’t use all the space in a slide. Just as a precious gem is best enhanced by a simple outfit, the message of a slide will be much more quickly perceived by the public when you allow it to be visible.
Giorgio Armani said that elegance does not mean to stand out, but to be remembered. For your presentations to be impactful, you need to make sure that your message remains in the memory of those in the room. One of the secrets is the way you build the content of the slides and the way you combine the design elements.
I invite you to the Sfera Business course “9 techniques for PowerPoint slides with impact content”, where you will find out what are the current design trends to make successful presentations.