“NeuroMarketing or How to sell to the brain”

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Context/ workshop’s description

There is a new consumer seeking for experiences and emotions. But, are we as companies adapting our communications and marketing to touch this new consumer? This is the key question. Emotional is the new rational and we are facing a new professional consumer searching for new messages. As companies we need to focus our efforts in selling to the brain, not to the people.

Why you should participate to this workshop? What do we treat?

“Neuromarketing or How to sell to the brain” workshop is a great opportunity for companies to deeply understand how the human brain works from a marketing and business point of view and try to understand and predict consumer’s behaviour, for instance liking a brand, buying or not a product, etc.

We believe that it is extremely important to know the future trends in the business and marketing industry because the future is straightly related to the knowledge of our consumer´s brain and adapting our marketing efforts in connecting to their brains.

The seminar will be held on 11th & 12th September 2018 in Bucharest. The workshop was structured following the results obtained by Pablo Ferreiros Bennett, neuromarketing specialist during the experimental sessions in Alicante using absolutely innovative technologies: Eye Tracking Electroencephalography, FC (Face Coding), HR (Heart Rate monitors) and GSR (Galvanic Skin Response) .



Some of the key points of the seminar are:

The workshop is structured on a multitude of practical exercises and the participants will have the opportunity to be involved in the real measurements exercices with biometry measurements tools. Some of the assistant’s website will be measured with our technology:

Workshop agenda:

Day 1:

09:00 – 11:00 Introduction. From Marketing to Neuromarketing. 

11:00 – 11:15 Pause

11:15 – 13:00 Neuromarketing measurement: Biometrics and marketing application. 

13:00 – 14:00 Lunch

14:00 – 15:30 Business case 1: The golden circle. Consumer´s brain and purchasing behavior. 

15:30 – 15:45 Pause

15:45 – 17:00 Triune brain model & pains. 

Day 2

09:00 – 11:00 Business case: The pains. 

11:00 – 11:15 Pause

11:15 – 13:00 Biometry measurements practical part – Eye tracking and EEG (Electroencephalography)

13:00 – 14:00 Lunch

14:00 – 15:00 Biometry measurements practical part  – GSR (Galvanic Skin Response)

15:30 – 15:45 Pause

15:45 – 17:00 Conclusions and applications

The participation fee for this seminar is 450 Euro + VAT.

If there are more participants from the same company, you can get a discount. Contact us for more details.


The trainer: Pablo Ferreirós Bennett

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The trainer is Pablo Ferreirós Bennett, author of “Business in the new digital era”, who has more than 15 years of experience in marketing, sales and strategy. Pablo had key positions at several multinational companies, and has provided training for hi-performance teams and companies in over 30 countries around the world.

PhD in Marketing, Pablo has an International MBA from Helsinki School of Economics, a MBA from Fundesem Business School and a Harvard “Leaders of learning” certificate. He is also a TEDx Speaker. Pablo is passionate about education, marketing and strategy and he believes that people have to be at the core of everything and a company’s success will depend on people’s attitudes.

An expert in opening new markets, Pablo has been working with teams around the world to increase sales, to develop strategies worldwide for brands consolidation and to adapt to the digital transformation in this new era.

At Sfera Business, he holds NeuroMarketing, Public Speaking and Personal Branding workshops.



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