Context/ workshop’s description
There is a new consumer seeking for experiences and emotions. But, are we as companies adapting our communications and marketing to touch this new consumer? This is the key question. Emotional is the new rational and we are facing a new professional consumer searching for new messages. As companies we need to focus our efforts in selling to the brain, not to the people.
Why you should participate to this workshop? What do we treat?
“Neuromarketing or How to sell to the brain” workshop is a great opportunity for companies to deeply understand how the human brain works from a marketing and business point of view and try to understand and predict consumer’s behaviour, for instance liking a brand, buying or not a product, etc.
The seminar was structured following the results obtained by Sfera Business’s neuromarketing specialists during the experimental sessions in Alicante using an absolutely innovative technology: Eye Tracking Electroencephalography.
The workshop is structured on a multitude of practical exercises and some of the key point of the seminar are:
“NeuroMarketing or How to sale to the brain” workshop’s agenda:
09:00 -11: 00 Introduction. From Marketing to Neuromarketing.
11:00 -11: 15 Pause
11:15 -13: 00 Neuromarketing measurement: Biometrics and marketing application.
13:00 -14: 00 Lunch
14:00 -15: 30 Business case 1: The golden circle. Consumer´s brain and purchasing behavior.
15:30 -15: 45 Pause
15:45 -17: 00 Triune brain model & pains. Business case 2. Conclusions.
The participation fee for this seminar is 250 Euro + VAT. If there are 2 or 3 or more participants from the same company, you can get a discount:
-5% for 2 or 3 participants from the same company;
-5% for participants who are not at the first Sfera Business’s open workshop;
-10% for more than 4 participants from the same company
-10% for sign up and pay with more than 30 days earlier than the date of the program.
The trainer: Pablo Ferreirós Bennett
The trainer is Pablo Ferreirós Bennett, author of “Business in the new digital era”, who has more than 12 years of experience in marketing, sales and strategy. Pablo had key positions at several multinational companies, and has provided training for hi-performance teams and companies in over 30 countries around the world.
PhD in Marketing, Pablo has an International MBA from Helsinki School of Economics, a MBA from Fundesem Business School and a Harvard “Leaders of learning” certificate. He is also a TEDx Speaker. Pablo is passionate about education, marketing and strategy and he believes that people have to be at the core of everything and a company’s success will depend on people’s attitudes.
An expert in opening new markets, Pablo has been working with teams around the world to increase sales, to develop strategies worldwide for brands consolidation and to adapt to the digital transformation in this new era.
At Sfera Business, he holds Neuromarketing, Public Speaking and Personal Branding workshops.